The Economic Development Element includes the goals, policies, guidelines and implementation programs contained herein, and the background material presented in the Technical Appendix.

Employment ED-A Maintain and increase the number of new permanent private sector jobs available to City residents; encourage new jobs with increased pay scales; alleviate unemployment and underemployment of residents. (Similar to Land Use Element Goals LU-N and LU-P) (III)

Industrial Development

ED-G Retain and encourage upgrading and expansion of existing industrial development.(Ill)

ED-H Increase and accelerate new industrial development in Richmond. (Ill)

Employment

ED-A.1 Promote commercial and industrial development to create and maintain the maximum job opportunities for area residents. (See related policies in Land Use Element, Policies LU-N.1 and LU-P.1)

Investment and Management

ED-B.1 Use City economic development resources equally to (a) retain existing enterprises and assist them to expand and (b) attract to the area new enterprises in the service, retail, finance/ insurance/ real estate, and high-tech industry sectors focusing on small to medium size establishments (15-50 employees).

ED-B.2 Emphasize efforts to attract commercial firms and activities which will, among other characteristics, enhance the City's revenue base (such as activities generating large sales tax volumes).

ED-B.3 Promote and facilitate funding and the construction of the Richmond Parkway to open the northwesterly area of the City to more intense economic activity, thus also adding to the City's tax base and revenues.

ED-B.4 Direct Port of Richmond activities so as to generate additional port revenues.

ED-B.5 Continue to explore ways of modernizing and renovating the port and marine terminal facilities. (Same as Land Use Element Policy LU-O.8)

ED-B.6 Actively encourage shipping firms to utilize local marine terminals as a starting point or destination for overland shipment of goods. (Same as Land Use Element Policy LU-O.9)

ED-B.7 Reserve certain segments of the shoreline having access to navigable water for marine terminals and closely associated uses. (Same as Land Use Element Policy LU-O.10)

ED-B.9 Capitalize on the locational advantages of Richmond, including its proximity to freeways and transit facilities; easy access to a large portion of the Bay Area including the University of California at Berkeley and other area universities; its shoreline and deep water port terminals; rail facilities; and scenic views.

ED-B.10 Require the creation of a port and water-related industry zoning district, which encompasses the area surrounding the Santa Fe/Harbor Channels which should protect, preserve and enhance the District for marine terminals and water-related industry. (Same as Land Use Element Policy LU-O.11)

Industrial Development

ED-G.1 Use City economic development resources to retain existing industrial enterprises and to assist them to flourish and expand.

ED-H.1 Encourage and expedite the development of lands designated in the Land Use Element for industry, while recognizing the need for buffering adjacent commercial and residential uses.

Objective J. Maximize commercial utilization of the Port of Richmond. (Economic Development Element Goal ED-B.)

Strategies:

1. Develop a long-term strategic plan for the Port of Richmond.

2. Review the possibilities of re-financing the Port of Richmond's debt, thereby making monies available for modernization and deferred maintenance.